With commercial data providers, 18-month delays for new businesses to be listed were common. Yelp unquestionably has the most comprehensive reviews and data set for restaurants and entertainment venues in the U.S. In Yelp’s early days, I would email CEO Jeremy Stoppelman with product ideas. I was an early elite member and wrote some of the first reviews of restaurants in Arlington, Va. I have been using Yelp since January 2006, early enough to get as my vanity URL. I like to get my biases out in the open: I’m a big fan of Yelp, the product. Yelp spent $38.5 million, or nearly two-thirds of its revenue on sales and marketing. For the first 9 months of 2011, Yelp generated a loss of $7.6 million on $58.4 million in revenue. That’s 3.6% of the 529,000 businesses that have claimed their Yelp listings and it’s a speck in the universe of the more than 20 million businesses listed on Yelp. In the quarter ending in September, Yelp generated revenue from 19,000 businesses. It turns out that when you’re upfront about what you’re selling and how much it costs, it’s harder to get people to buy. There is plenty of risk, it’s just hidden. In reality, it’s a “no money down” model. Getting and keeping small business advertisers is difficult and expensive. Yelp’s S-1 shows what we’ve known all along about the small business market: it’s a really, really tough business. Those merchant-funded discounts are what enticed consumers to sign up for Groupon. A lot has been made about the hundreds of millions that Groupon has spent on customer acquisition, but what has largely gone unsaid is that most of its marketing costs were really borne by the small businesses in the form of outsized discounts. klâfter, f., m., and n., OHG.Groupon showed that by convincing small businesses to sell their dollars for 50 cents (and charging them 25 cents for the privilege), you could generate a lot of revenue quickly. Klafter, n., m., and f., ‘fathom,’ from MidHG. meaning of the stem klapp, while ‘cracking, bursting, gaping’ is the derivative sense comp. klaffen, klapfen, ‘to ring, resound,’ ûf klaffen, ‘to break asunder, open, gape,’ OHG. klaffes) and klapf, m., ‘report, crack,’ OHG. Klaff, m., ‘crash, yelp, bark,’ from MidHG. kladde, ‘impurity, dirt,’ then ‘rough draft’ further details for the elucidation of the LG. Kladde, f., ‘rough draft, day-book,’ ModHG. term in consequence of the entire absence of the word in the earlier periods of the languages its origin is dubious it is most probably akin to OHG. Klabastern, vb., ‘to run noisily,’ ModHG. Kitzel, m., ‘tickling,’ first occurs in ModHG. In cognate languages similar correspondences are formed anew comp. root kit, kut, ‘to tickle,’ seems to have been coined anew in Teut. tikelen, is based on a transposition of consonants in the root kit (so too Alem. Kitzeln, vb., ‘to tickle,’ from the equiv. ketlingr, ‘kitten.’ The cognates are related by gradation to Katze. kitling, are probably borrowed from Scand. and OHG., but probably existing in the vernacular, as is indicated by the specifically HG. Kitze (2.), Kietze, f., ‘kitten, kid, fawn,’ not found in MidHG. The close correspondence between Kitze and Zicke proves that they are related both are pet names for Geiß, ‘goat’ (comp. *kidi and *kittein, with medial dentals, are related to each other, just as the forms assumed under Ziege, tigô and tikkein, with *kidi ( kidjis), n., may be deduced from OIc. suffix -îna, which appears in Küchelein and Schwein. The strong suspicion that it has been borrowed cannot be proved. kyrtell, on account of the medial r and the abnormal dental correspondence, cannot be compared (they are allied to kurz). kitel, kittel, m., ‘smock-frock, shirt, chemise.’ AS. chuti, quiti, ‘glue, birdlime,’ which makes it probable that the Goth. Hence between Kasten and Kiste there is no etymological connection the first has no cognate term in Lat. κίστη) at a very early period, at any rate long before the change of the initial c of cista into tz, presents no greater difficulty than in the case of Arche comp. *culcitinum, allied to culcita, ‘mattress, cushion’ E. Kissen, Küssen, n., ‘cushion,’ from MidHG. Borrowed, and of the gender of the Southern terms for fruit, see Pflaume.
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